Why marketing is mission critical to B2B tech firms: Ashley Stepien, Ramp

The Changemakers

Ashley is Vice President of Marketing at Ramp. She started in sales which developed her superpower of creating a great relationship between the marketing and sales teams! She’s worked at some fantastic tech companies like Marketo, Oracle, Wipro, and Pendo giving her insight into marketing operations and software before joining Ramp.
Ramp is disrupting a tired space. They are building the world's first finance automation platform designed to save businesses time and money. This conversation was inspired by a LinkedIn post from Ashley that captured the essence of why it’s such a good time to be a tech marketer. We talk about her post and delve into more detail on the points made, and chat about so much more.
Listen as we discuss:

• Why marketing is mission-critical in B2B tech companies
• How marketing can inform the strategy of the company
• The power of a creative organisation
• Encouraging her team to drive MarTech exploration and adoption
• Why embracing the ‘weird’ can work wonders

Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashleybrucker/
Don’t forget to subscribe to our Changemaker podcast for new episodes.

Send us a message if you enjoyed this episode

If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration
And finally please rate our podcast on Apple if you enjoyed it!
✌️