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#59 - Build Trust, Build Relationships, Build Your Business
Manage episode 342691690 series 3281159
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Most people get it backwards. They start by pitching, by explaining how their product works and all the special features that are built into it. But customers don't care and they won't listen if you haven't first establish trust and understanding.
In this 14 min chat, Brendan and Bob talk about the importance of establishing meaningful connection with your prospective customer. Because you can’t make the sale or solve the problem if the customer doensn’t trust you to do it.
To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here. And to purchase Sales Craft: Proven Tips, Practices and Ideas to Advance your Sales Success, click here.
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