In The Era For Social Responsibility, Corporate Brands Need A Higher Purpose With Melanie McMillan Very Public Affairs Pod podcast

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In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

2y ago 25:04

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Content provided by Centre for Corporate Public Affairs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Centre for Corporate Public Affairs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy.

… continue reading

50 episodes

#Arts #Corporate Public Affairs #Corporate Communications #Corporate Reputation #Stakeholder Engagement #Issues Management #Corporate Responsiblity #MBA #Business #Government #Centre For Corporate Public Affairs

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In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

Very Public Affairs Pod

published 2y ago

Share

MP3•Episode home

Content provided by Centre for Corporate Public Affairs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Centre for Corporate Public Affairs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy.

… continue reading

50 episodes

#Arts #Corporate Public Affairs #Corporate Communications #Corporate Reputation #Stakeholder Engagement #Issues Management #Corporate Responsiblity #MBA #Business #Government #Centre For Corporate Public Affairs

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