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Club EarlyBird’s Data-Driven Process for Crushing Conversions to Constantly Be Sold Out
Manage episode 343898682 series 3281198
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Resource Links:
- Visit the Wicked Reports Website (https://www.wickedreports.com/)
- Club EarlyBird Website (https://www.clubearlybird.com/)
Not having inventory because you’re always sold out is a great problem to have.
This is the problem being faced by Chuckie Gregory who has achieved amazing success with just a single product.
In today’s show, Chuckie tells us the story of his EarlyBird Morning Cocktail from the inspiration to creating the product up to how they used data (and Wicked Reports) to crush their conversions and create true lifetime value.
Find out how you too can remove the guesswork as you plan to scale. Tune in now.
Episode Highlights:
- Starting a business out of helping people wake up early [00:27]
- The experimentation that led to the EarlyBird Morning Cocktail [03:20]
- Getting the traffic to sell out their inventory [05:31]
- Differences in ads used in different platforms [07:07]
- The right way to look at conversion rates [08:47]
- Avoiding guesswork by having accurate data [11:01]
- How their front end and back end sales are set up [13:29]
- Making money & scaling via a true lifetime value approach [15:42]
- How they do more with just one landing page [20:01]
- The biggest surprise they found from seeing the data [25:11]
About Our Guest:
The Founder of Club EarlyBird, Chuckie Gregory spent 2 years trying to find a solution to helping himself wake up early. After researching and testing out various methods, he eventually came up with the idea of a morning cocktail. And with that, the Early Bird Morning Cocktail was born. Chuckie launched his product in November 2019 and sold out of his initial 300 tubs within a month. Since then, the company has continually sold out of its inventory.
Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
Connect with E-Commerce Insights by Wicked Reports:
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