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1. The Magic Science of Storytelling for Business Success (with Marina Naomi Smolyanov)
Manage episode 343988668 series 3256656
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How to introduce yourself to any audience? How to create your personal story and reach lots of people? How you can use storytelling as a marketing tool? Marina is going to answer these questions and many others during the interview. You will also find out what is her secret formula of storytelling.
0:00 Introduction
1:57 The role of storytelling for business
5:38 The biggest mistake in storytelling
7:32 The example when the lack of story can bring one to failure
12:12 Marina tells her own personal story
20:29 Marina’s formula of storytelling
28:57 Always give credibility
30:14 Aristotle’s 3 elements of rhetoric skill
37:17 What kind of stories are the most appealing to other people
44:14 What result a good story should bring
49:04 How’s storytelling similar to ECG
55:24 What’s the perfect story length?
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