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Episode 206: Definition 6, Offbeat Introduce Virtual Influencer Zero
Manage episode 344567439 series 1458929
Content provided by The Daily Brief Podcast | Promax. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Daily Brief Podcast | Promax or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
From NFTs to virtual influencers, augmented reality and crypto, the metaverse may feel like the Wild West, but for brands who embrace data-driven planning and are willing to iterate and evolve, it’s the biggest opportunity out there. And it’s coming fast, so it’s something all brands will want to take into consideration as they plan for the future.
In this episode of The Daily Brief Podcast, Jason Rockman, president of customer experience agency Definition 6, and Shep Ogden, co-founder and CEO of Offbeat Media Group, introduce us to virtual influencer Zero and give us a taste of what it’s like to interact with him.
After talking with Zero, Rockman and Ogden share how successful the virtual influencer has been as he gains followers, acquiring more than 350,000, and works with brands, such as Samsung, just since being introduced in February. The pair go on to consider other ways brands should be thinking about innovating as the internet evolves into Web3 and beyond.
102 episodes
Share
Manage episode 344567439 series 1458929
Content provided by The Daily Brief Podcast | Promax. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Daily Brief Podcast | Promax or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
From NFTs to virtual influencers, augmented reality and crypto, the metaverse may feel like the Wild West, but for brands who embrace data-driven planning and are willing to iterate and evolve, it’s the biggest opportunity out there. And it’s coming fast, so it’s something all brands will want to take into consideration as they plan for the future.
In this episode of The Daily Brief Podcast, Jason Rockman, president of customer experience agency Definition 6, and Shep Ogden, co-founder and CEO of Offbeat Media Group, introduce us to virtual influencer Zero and give us a taste of what it’s like to interact with him.
After talking with Zero, Rockman and Ogden share how successful the virtual influencer has been as he gains followers, acquiring more than 350,000, and works with brands, such as Samsung, just since being introduced in February. The pair go on to consider other ways brands should be thinking about innovating as the internet evolves into Web3 and beyond.
102 episodes
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Similar to The Daily Brief Podcast | Promax
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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