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How to Build Emotionally Powerful Campaigns in Difficult Times & Our New Emotion AI Metrics!
Manage episode 344630553 series 2893339
Content provided by Affectiva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Affectiva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s episode features Graham Page, Global Managing Director, Media Analytics at Affectiva, a Smart eye company.
Graham and I discussed some takeaways from his recent presentation on how to brands can leverage Emotion AI for powerful campaigns during difficult times, plus a deep dive into our recent product release around conversational engagement and valence metrics. Listen to learn more.
Links of interest:
- Press Release: Smart Eye Expands Use of Affectiva Emotion AI for Qualitative Research: https://www.businesswire.com/news/home/20220921005286/en/Smart-Eye-Extends-Use-of-Affectiva-Emotion-AI-for-Qualitative-Research-with-Conversational-Engagement-and-Valence-Metrics
- See our new qualitative research AI tool in this video: https://www.youtube.com/watch?v=wR_MNThNMxY
- Graham's talk at the 2022 Neuromarketing Web Forum, hosted by NMSBA - Leveraging Emotion AI to Build Emotionally Powerful Campaigns in Difficult Times: https://www.neuromarketingworldforum.com/agenda/september-29/the-world-s-on-fire-fancy-a-burger
Download the Playbook: The Power of Inclusive Portrayal in Advertising - How to Get it Right
Blog: Navigating Sustainability in Advertising with Emotion AI
102 episodes
Share
Manage episode 344630553 series 2893339
Content provided by Affectiva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Affectiva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s episode features Graham Page, Global Managing Director, Media Analytics at Affectiva, a Smart eye company.
Graham and I discussed some takeaways from his recent presentation on how to brands can leverage Emotion AI for powerful campaigns during difficult times, plus a deep dive into our recent product release around conversational engagement and valence metrics. Listen to learn more.
Links of interest:
- Press Release: Smart Eye Expands Use of Affectiva Emotion AI for Qualitative Research: https://www.businesswire.com/news/home/20220921005286/en/Smart-Eye-Extends-Use-of-Affectiva-Emotion-AI-for-Qualitative-Research-with-Conversational-Engagement-and-Valence-Metrics
- See our new qualitative research AI tool in this video: https://www.youtube.com/watch?v=wR_MNThNMxY
- Graham's talk at the 2022 Neuromarketing Web Forum, hosted by NMSBA - Leveraging Emotion AI to Build Emotionally Powerful Campaigns in Difficult Times: https://www.neuromarketingworldforum.com/agenda/september-29/the-world-s-on-fire-fancy-a-burger
Download the Playbook: The Power of Inclusive Portrayal in Advertising - How to Get it Right
Blog: Navigating Sustainability in Advertising with Emotion AI
102 episodes
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Similar to The Human-Centric AI Podcast
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
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…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
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