Made In the USA: American Giant’s Immortal Hoodies; Canceling Ye; Amazon Does Resale

Hot Buttons

This week, we’re talking with Bayard Winthrop, CEO of American Giant. Bayard’s journey as the founder of an apparel company obsessively committed to sourcing domestically has resonated with the industry and with us. We talk with him about his journey over the past 11 years, what he’s learned about sustainability in this market, and where he sees opportunities for further impact.

And, as always, we look at the week’s news. Everyone is dumping Kanye and we love it. But we also want to talk about the dangers brands face when they align with celebrities and influencers.

The luxury resale market gets another shakeup with the entry of Amazon, through a partnership with What Goes Around Comes Around. It’s bags and accessories for now, but all signs point to this expanding. When Amazon comes for a market, they come to win.

Have a question for Christina, Rachel and Shilla? Give us a call at [phone]. We might feature your voicemail in an upcoming episode.

Resources:

• The Fashion Law on the partnership between WGACA and Amazon
• Business Insider on the Kanye-Balenciaga split
• Bloomberg on Bayard Winthrop’s approach to business at American Giant

Hot Buttons is a production of Post Script Media. The show is hosted by Christina Binkley, Rachel Kibbe, and Shilla Kim-Parker. Follow the show on Twitter.

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