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1.09 - Dominate with Analytics: Creating a Customer Relevancy Model
Manage episode 346029846 series 3344551
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All businesses want to find some way to differentiate themselves from their competition.
You are overwhelmed, and your customers are overwhelmed, too. The data you have on hand today speaks volumes about becoming and staying relevant to your customers. It is the analytics behind that data that will cut through all the noise competing with you and your value proposition.
In this episode, I provide a tip for helping you compete with analytics, differentiate with analytics, and best of all, dominate with analytics.
Sources cited:
Crawford, F. A., & Mathews, R. (2001). The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything (1st ed.). New York: Crown Business.
Kleiner, A. (2003). Who Really Matters: The Core Group Theory of Power, Privilege, and Success (1st ed.). New York: Currency/Doubleday.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tarakenyonphd.substack.com
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