Episode 54: Shreyaa Kapoor- Being a Content Strategist & Influencer

The One Percent Project- Entrepreneurship, Leadership & Resilience

About Shreyaa Kapoor:

Today on The One Percent Project, I am speaking to Shreyaa Kapoor. Shreyaa kicked off her career at Bain consulting, went on to become a content strategist and influencer with 650K+ Instagram followers and was recognised by LinkedIn as a Top Voice for 2022.

This is a fascinating conversation with a young content influencer about why and how she chose to leave consulting and join the creator economy.

Among all the insights and anecdotes that Shreyaa shares, the one that stood out was her father's advice "If your content and work can easily be copy pasted then you are not creating good enough content."
Some Key Highlights:

• You need to have patience and the courage to experiment. There will be content pieces that will not work out while you're experimenting but that's the price you pay to stand out and be original.
• If your content and work can easily be copy pasted, then you are not creating good enough content.
• Content quality is more important than content frequency.

In this conversation, she talks about:

• Her journey from college to becoming a content creator.
• Her LinkedIn Vs Instagram content strategy.
• Her relationship with money, given her Instagram content, is about personal finance.
• How did she kick off her financial journey?
• As a content creator, how do you create a legacy?
• Her lessons as a content influencer?
• How is Gary Vee different from Ali Abdaal?

Links:

Shreeya’s Instagram | LinkedIn