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How Goodles Is Bringing Fun To The Mac And Cheese Aisle
Manage episode 346994926 series 3236916
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If there is one staple of nearly every household with children, it is a pantry with boxes of Kraft Mac & Cheese (or maybe Annie’s). But Jen Zeszut and the team at Goodles are out to change that, while making it ok for adults to admit that boxed mac and cheese doesn’t have to be a guilty pleasure. I sat down with Zeszut, the CEO and Co-Founder of Goodles to learn more about the launch of the brand a year ago, why they tackled a space with such large competitors, and how they are differentiating themselves to make a product loved by adults and kids alike.
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