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11. David Meerman Scott -The Importance Of Building A Fanocracy In 2020
Manage episode 347070498 series 3188434
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Digital Marketing thought leader and author, David Meerman Scott joins the Wicked Creative Collective to discuss the concept of a Fanocracy and how every business should know how to create one. In today's world, fandom is a driving force behind building trust which is crucial in making fans into customers and customers into raving fans!
David and Joe (Ashely was missed!) talk about how marketing is no longer of an intrusive nature but more based on a two way relationship between company and consumer. In David's upcoming book Fanocracy (to be released on 1/7/200, he covers this "Hunger for Humanity". People want to do business with real people not faceless commercial entities.
Join us for a thought provoking conversation on the importance on community and fandom in digital marketing. Plus the gents riff on their love for music, the Boston Bruins, the moon and Star Wars because they are fans too!
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