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Episode 21 - Prof. G Shainesh discusses Marketing insights & disruptions in Business Models
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Content provided by The IIMB Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The IIMB Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the 21st episode, Prof. Shainesh, discusses his coauthored classic marketing management book with Professor Philip Kotler, Kevin Keller, Alexander Chernev, and Jagdish Sheth. The book is regarded as the bible of marketing, the book talks about the disruptions in industries and business models due to digitalization globalization, growth in eCommerce, digital communication, the impact of social media, and the widespread use of data analytics and artificial intelligence. The talk gives insights into the various aspects of digital marketing, from its evolution to the way forward.
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