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Marketing the Metaverse

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Manage episode 349354870 series 1101956
Content provided by Matt Bailey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Bailey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so the shift into immersive technologies will challenge marketers, content creators, brands and just about anyone else who wants to reach people.

But is Meta's vision what we really want? Do we really want to have a virtual coffee with someone while wearing a 500 gram headset? 500 grams is the weight of a hedgehog! Or, to be more precice - a little more than a pound. Will we attend virtual conferences, Zoom showed us that we would attend meetings - if we had to...

What is hype, what do people actually want, and what are some tangible promises of the Metaverse? Come along for the conversation as Raquelle Zuzarte gives us a guided tour of what we can expect in Web 3.0.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

146 episodes

Artwork
iconShare
 
Manage episode 349354870 series 1101956
Content provided by Matt Bailey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Bailey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so the shift into immersive technologies will challenge marketers, content creators, brands and just about anyone else who wants to reach people.

But is Meta's vision what we really want? Do we really want to have a virtual coffee with someone while wearing a 500 gram headset? 500 grams is the weight of a hedgehog! Or, to be more precice - a little more than a pound. Will we attend virtual conferences, Zoom showed us that we would attend meetings - if we had to...

What is hype, what do people actually want, and what are some tangible promises of the Metaverse? Come along for the conversation as Raquelle Zuzarte gives us a guided tour of what we can expect in Web 3.0.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

146 episodes

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