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Church & Dwight’s Tiffany Pegues On Social Media Mastery and Misconceptions
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Getting leadership buy-in isn’t easy in any role, but working in social media brings a special kind of challenge. In this episode of Tech Transformation, we’re talking with Tiffany Pegues, the head of social, search, and CRM at Church & Dwight, about some of the biggest misconceptions when it comes to retail and CPG social. She shares why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, and she talks about how to set yourself up for success when you’re operating in so much unknown territory.
Listen to learn:
•How Church & Dwight is staying relevant for the next generation of consumers and the obstacles that come along with it
•How they upskill their teams
•The role of social-first campaigns
•How she’s influencing-up and why getting leadership buy-in in social media can be so challenging
•The biggest thing on her plate right now
•The future of social media
•The misconceptions in social and search she wishes would just disappear
50 episodes
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