It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Founder Foundations Mini-Series: BRAND POSITIONING & DIFFERENTIATION | Steve Simonson
Manage episode 349741756 series 2407765
Content provided by Awesomers.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Awesomers.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the previous episodes, Steve discussed the core components of marketing and topics that pushes the business to scale up. In this episode, Steve will talk about Branding and Positioning and the differentiation of the brand so you can tie the whole story together. Brand positioning - What is it and why you need it? What is your Unique Selling Proposition (UPS)? Who are your Customers and Competitors? Put your headphones on and get ready to position your brand and understand the difference of what is Positioning and Differentiation.
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Manage episode 349741756 series 2407765
Content provided by Awesomers.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Awesomers.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the previous episodes, Steve discussed the core components of marketing and topics that pushes the business to scale up. In this episode, Steve will talk about Branding and Positioning and the differentiation of the brand so you can tie the whole story together. Brand positioning - What is it and why you need it? What is your Unique Selling Proposition (UPS)? Who are your Customers and Competitors? Put your headphones on and get ready to position your brand and understand the difference of what is Positioning and Differentiation.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
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