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037: Masterclass Preview - Consistent Authenticity with Melissa Bachman & Michelle Scheuermann

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Manage episode 351328176 series 2409637
Content provided by Archery Trade Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Archery Trade Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is unique, but what remains the same is the need for a business to be authentic so customers can make a true connection no matter if they visit your website, social media pages, or brick and mortar business. Learn more about the Archery Industry Masterclass at archerytrade.org/masterclass.

  continue reading

37 episodes

Artwork
iconShare
 
Manage episode 351328176 series 2409637
Content provided by Archery Trade Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Archery Trade Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is unique, but what remains the same is the need for a business to be authentic so customers can make a true connection no matter if they visit your website, social media pages, or brick and mortar business. Learn more about the Archery Industry Masterclass at archerytrade.org/masterclass.

  continue reading

37 episodes

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