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(ENCORE) Southwest Airlines: Malice in Dallas
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Southwest Airlines has been all over the news this week because of major issues with its operation. So, what better time to replay one of our fave episodes, all about one of the country's most beloved airlines?
When Southwest Airlines founder Herb Kelleher was faced with a competitor slashing prices in the 1970s in an effort to put Southwest out of business, Herb got creative and pulled a PR stunt. Then, in the 1990s, he did it again when faced with a potential legal battle over a tagline....he responded with an insanely creative PR stunt. In fact, the reason Southwest is one of the top airlines in the industry today is because of these off-the-wall, creative stunts that Herb pulled off. The culture of the airline was truly born out of these stunts and we bet you feel pretty inspired after this one!
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