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Sell More by Targeting the Medium-Sized Organizations - Donald Kelly - Revenue Today - Episode # 075
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Today, we welcome Donald Kelly, the Founder of The Sales Evangelist. His mission is to evangelize the method of effective selling and motivate sellers at all levels to do big things. He is the author of Sell It Like a Mango and has helped sellers for many companies build confidence in their selling abilities.
Donald shares the top secret he was taught in selling to a certain market, which was to go for the segment that never calls in and never complains but uses your solution over and over again. It wasn't the biggest or smallest customers, they were medium-sized organizations that had enough pain and problems and budgets.
Takeaways
- Increase your sales by focusing on medium-sized players who have just enough pain, problems, and budgets to use your solution over and over again.
- Before allotting budgets for sales teams, make sure you are focusing on the right target market and the segments within that can really enable sellers to sell more.
Quote of the Show
"It wasn't the large cities like the Houstons or the cities like New York and it wasn't the small ones like a small town or a rural community. It was a medium-sized organization. They had enough pain, they had enough problems, they had enough difficulties, they had a decent budget, and they could use our solution over and over and over again." - Donald Kelly
Connect with Donald in the link below:
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