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Why Building Your Brand Is Crucial for Long Term Business Success with Kristina Schlegel from Make Bake

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Manage episode 352243196 series 2803059
Content provided by Erin Alexander. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Alexander or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, the host speaks with Kristina Schlegel, CEO and Founder of Make Bake, about how she transitioned from a career in tech product development to starting a successful CPG baking business and food craft business. Kristina shares how she bootstrapped her way to building a strong brand foundation and how this helped her to grow her business.

Key Points:

  • Kristina's background in tech product development and how she used that experience to start a CPG baking business.
  • The importance of building a strong brand foundation, especially when bootstrapping a business.
  • How Kristina's focus on building relationships with smaller specialty shops to grow in her wholesale efforts

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

Connect with Kristina Schlegel

Support the Show.

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

  continue reading

168 episodes

Artwork
iconShare
 
Manage episode 352243196 series 2803059
Content provided by Erin Alexander. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Alexander or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, the host speaks with Kristina Schlegel, CEO and Founder of Make Bake, about how she transitioned from a career in tech product development to starting a successful CPG baking business and food craft business. Kristina shares how she bootstrapped her way to building a strong brand foundation and how this helped her to grow her business.

Key Points:

  • Kristina's background in tech product development and how she used that experience to start a CPG baking business.
  • The importance of building a strong brand foundation, especially when bootstrapping a business.
  • How Kristina's focus on building relationships with smaller specialty shops to grow in her wholesale efforts

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

Connect with Kristina Schlegel

Support the Show.

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

  continue reading

168 episodes

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