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46. Finessing the Customer Journey From a Boat with Jo Caruana, Founder & CEO at Finesse Group
Manage episode 353209309 series 3276241
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Finessing the Customer Journey From a Boat
Optimizing your brand’s customer journey can be challenging. That’s why we decided to bring on an expert to learn more.
Jo Caruana, founder, and CEO of Finesse Group, joins E-Commerce with Coffee?! host Nate Svoboda to talk about how brands can drive sales by optimizing their customers’ journeys.
Throughout the interview, you’ll hear Jo’s views on working remotely on a boat, how to transform the customer experience and technologies she recommends, and more.
Grab your favorite brew and enjoy!
➡️ Timestamps:
0:00-0:27 Intro
0:28-0:57 Introducing Jo
0:58-2:30 How Jo takes her tea
2:31-5:20 How Jo works remotely on a boat
5:21-7:15 Jo’s background
7:16-9:50 How Jo’s team enhances the customer experience for clients
9:51-12:08 Impact of customer experience transformations on clients’ businesses
12:09-14:05 Why businesses work with Jo
14:06-16:31 Jo’s experience with Storybrand Guides
16:32-19:10 How customer journeys have evolved over time
19:11-21:19 Weak points businesses tend to have in their customer journey
21:20-23:21 What businesses are already doing well
23:22-26:10 Technologies to improve customer experience
26:11-29:09 How brands should think about content
29:10-30:37 Tips for brands that outsource content creation
30:38-32:42 Least effective forms of content
32:43-35:05 Realistic expectations for brands and their content strategies
35:06-37:03 The books that have had the biggest impact on Jo
37:04-38:12 How to contact Jo
38:13-28:30 Outro
💬 Get in touch with Jo at:
- LinkedIn https://www.linkedin.com/in/jo-caruana-content/
- Facebook https://www.facebook.com/jo.caruana12/
- Instagram https://www.instagram.com/jocaruana/
- Twitter https://twitter.com/jocaruana/
💬 Get in touch with Finesse Group at:
- Website https://byfinessegroup.com/
- LinkedIn https://www.linkedin.com/company/finessegroup/
- Facebook https://www.facebook.com/byfinessegroup
- Instagram https://www.instagram.com/byfinessegroup/
- Youtube https://www.youtube.com/channel/UCxWQyd4Mg9Lqvf0sw9CsMkA
#ecommercewithcoffee #customerjourney #remotebusiness #amberengine #podcast #ecommerce #ecommercetrends #remotework #customerexperience #contentstrategy #storybrand
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