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Five Good Ideas to get your communications fundamentals in order
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In this session, originally recorded on February 24, 2022, we asked Marlene Oliveira, a communications advisor and copywriter, to share her five good ideas on how to best get an organization’s communications fundamentals in order and how to plan to strengthen them.
In her presentation, Marlene discussed the importance of specific frameworks, tools, and tactics, including a non-profit’s strategic plan, brand, website, and storytelling.
Read the full transcript at https://maytree.com/five-good-ideas/five-good-ideas-to-get-your-communications-fundamentals-in-order/.
Five Good Ideas
1. Use the strategies and frameworks that you already have
2. Always come back to your audiences
3. Let branding be your guide
4. Give your website content the attention it deserves
5. Deliver your nonprofit’s narrative over time
Resources
- How to create communications objectives from nonprofit strategic goals by Nathalie Noël on the Nonprofit MarCommunity blog
- Big Duck podcast episode on audience personas: How can you use donor personas to guide your communications?
- Is your brand healthy? Four steps to give it a check-up by Farah Trompeter on the Big Duck blog
- Content updates or rethink your nonprofit’s website content approach? by Marlene Oliveira on the moflow blog
- The Benefits of Building a Narrative Organization by Thaler Pekar on the Stanford Social Innovation Review
Handouts
About Marlene Oliveira
Marlene Oliveira is a communications advisor and copywriter specializing in content strategy and copywriting for non-profit organizations. She has worked in the non-profit sector since 1999, including a two-year crash course in a grassroots role, and six years as the national communications manager at a large Canadian health charity. Since 2008, Marlene has been running her consultancy, moflow, through which she solves content challenges for a wide variety of non-profit organizations through.
Marlene’s approach is to tap into the knowledge, experience, and expertise her clients already possess, to help their communications “flow.”
Marlene on social media:
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