The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Direct Mail: Old School is New School
Manage episode 353584675 series 3357682
Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We're used to hearing all about digital advertising and how it's a key to marketing success. It seems to have left the strategy of direct mail behind...or has it? Some are seeing that adding direct mail into strategic digital campaigns is providing a lot of continuity across different channels. V12 has found that direct mail is one of those ways that, as a follow-up to a digital campaign, you are able to enhance and get 1-to-1 attribution on how that campaign worked.
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Maria De La Salas of Welcome Wagon about the power of direct mail in the age of digital.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
126 episodes
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Manage episode 353584675 series 3357682
Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We're used to hearing all about digital advertising and how it's a key to marketing success. It seems to have left the strategy of direct mail behind...or has it? Some are seeing that adding direct mail into strategic digital campaigns is providing a lot of continuity across different channels. V12 has found that direct mail is one of those ways that, as a follow-up to a digital campaign, you are able to enhance and get 1-to-1 attribution on how that campaign worked.
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Maria De La Salas of Welcome Wagon about the power of direct mail in the age of digital.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
126 episodes
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Similar to Movers & Shakers, a Podcast by Porch Group Media
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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…
continue reading
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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