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Why Marketers Use Direct Mail
Manage episode 353609723 series 3357682
While Customer Acquisition Costs (CAC) are rising on digital channels, many businesses are revising their marketing models to include direct mail. Coupled with the digital marketing, direct mail is a touchpoint that gets a tangible piece of marketing into the hands of potential customers.
126 episodes
Manage episode 353609723 series 3357682
While Customer Acquisition Costs (CAC) are rising on digital channels, many businesses are revising their marketing models to include direct mail. Coupled with the digital marketing, direct mail is a touchpoint that gets a tangible piece of marketing into the hands of potential customers.
126 episodes
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