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#16 - Does This Help? - Google's Helpful Content Update, ChatGPT and the Impending Battle
Manage episode 354050188 series 3285006
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Content warning: There is discussion about needles and blood early into the episode - skip to 7:10 to miss this.
The Assorted Digital Ramblings podcast returns for 2023, as Chris and Olivia welcome Beth to discuss all things Helpful Content Update and ChatGPT. Find answers to what Google's Helpful Content Update is, discussion on websites using AI tools for content, uses for ChatGPT and much more.
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks for listening!
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00:00 - Introduction
07:10 - What is the Helpful Content Update?
08:20 - The difference between the August and December rollouts
09:20 - What should you look for after an algorithm update?
12:30 - Google's stance on AI written content
14:40 - Writing towards the Helpful Content Update
18:30 - Collaboration and integration between Content and SEO
21:10 - Can you tell who has written content?
23:00 - The impact of poor content
23:30 - What should you do if your content is poor?
27:00 - The update's machine learning approach
30:00 - Writing for niche clients and honing research skills
35:00 - Using ChatGPT for research and ideation
37:00 - The future of Content and SEO
43:00 - Other uses for ChatGPT
44:40 - Research into Anti-AI machine learning
48:00 - Making the most of EAT
50:00 - Outro
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