Embrace Authentic Marketing (July 2021)

The Writers’ Co-op

Today we’re playing an episode from July 2021 with freelancer Emma Diehl. This was from our third season, where we coached other freelancers. In this episode, Jenni and Emma talk about some of the trickiest parts of freelancing, including marketing. If you’ve asked “How do I sell my services in a way that feels authentic?” or “ how can I make myself stand out in a sea of people who are offering the same things?” – then this episode is for you.

After Jenni and Emma met for their coaching session, Emma revamped her bio: Emma Diehl is a writer and editor specializing in finance, tech, and real estate content. Her specialty is mastering tricky topics (stuff like tax returns, AI, and home inspections) in a way that makes it easy for everyone to understand. When she's not combing through technical documents and research, she's fermenting stuff in her kitchen, learning to skateboard, and curating a pop culture recommendation newsletter. You can find her on Twitter and can read more about her work at https://www.emmadiehl.com/.

If you want to dig into marketing alongside Emma, you can download the market yourself booster pack. One worksheet walks you through revamping your website, and another is focused on journaling about why you’re a unique person and worker. The third worksheet is an exercise that comes from the book The Artist’s Way, which will help you to make time for play through an artist’s date. And don’t forget: If you want to polish up your business, you can always enroll in our TWC online course on business planning.