Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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241. 65% Lift in Lead Conversion by Humanizing Outreach at Scale w/ Ethan Beute
MP3•Episode home
Manage episode 355309605 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Ethan shares the results of a 90-day process that added video messages to a team of sales producers, resulting in a 65% improvement in lead conversion.
He discusses the challenges of adapting to this change in behavior and how BombBomb, with the help of its customers, co-created a software solution to solve these challenges. The solution included reviewing the team's sequences and cadence, making it easier for an administrator to create video events, and providing a task list of videos to record for each salesperson.Everyone working professionally should have video messages as part of their communication mix to add a human touch and build human connection across the digital divide. If you are interested in how you can use video to take your team’s communications to the next level, reach out to Ethan below.
More information about Ethan and today’s topics:
…
continue reading
He discusses the challenges of adapting to this change in behavior and how BombBomb, with the help of its customers, co-created a software solution to solve these challenges. The solution included reviewing the team's sequences and cadence, making it easier for an administrator to create video events, and providing a task list of videos to record for each salesperson.Everyone working professionally should have video messages as part of their communication mix to add a human touch and build human connection across the digital divide. If you are interested in how you can use video to take your team’s communications to the next level, reach out to Ethan below.
More information about Ethan and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/ethanbeute/
- Email - ethan@bombbomb.com
- Company Website: https://bombbomb.com/
272 episodes
MP3•Episode home
Manage episode 355309605 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Ethan shares the results of a 90-day process that added video messages to a team of sales producers, resulting in a 65% improvement in lead conversion.
He discusses the challenges of adapting to this change in behavior and how BombBomb, with the help of its customers, co-created a software solution to solve these challenges. The solution included reviewing the team's sequences and cadence, making it easier for an administrator to create video events, and providing a task list of videos to record for each salesperson.Everyone working professionally should have video messages as part of their communication mix to add a human touch and build human connection across the digital divide. If you are interested in how you can use video to take your team’s communications to the next level, reach out to Ethan below.
More information about Ethan and today’s topics:
…
continue reading
He discusses the challenges of adapting to this change in behavior and how BombBomb, with the help of its customers, co-created a software solution to solve these challenges. The solution included reviewing the team's sequences and cadence, making it easier for an administrator to create video events, and providing a task list of videos to record for each salesperson.Everyone working professionally should have video messages as part of their communication mix to add a human touch and build human connection across the digital divide. If you are interested in how you can use video to take your team’s communications to the next level, reach out to Ethan below.
More information about Ethan and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/ethanbeute/
- Email - ethan@bombbomb.com
- Company Website: https://bombbomb.com/
272 episodes
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