Nedahl Stelio | Founder of Recreation Beauty

Glow Journal

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1+ y ago 33:42

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In episode 102 of the Glow Journal podcast, host Gemma Watts talks to the founder of Recreation Beauty, Nedahl Stelio.

Despite steadily building a name for herself as one of the country’s most influential voices in fashion and beauty media, Nedahl didn’t enter the industry with a specific niche in mind. Having worked at Girlfriend Magazine as Beauty and Features Editor, Cosmopolitan Magazine as Beauty Editor, Features Editor and Deputy Editor, and as Editor of Cleo Magazine, she tells me that while she fell into beauty, over time she fell in love with it.

Around 14 years ago, Nedahl found herself struggling to conceive and elected to switch to “natural” products in her home and beauty routines, and it was at this time that she discovered there were really no luxury options in the natural perfume space.

Still working as a journalist, Nedahl placed her idea on the backburner, however after some years wearing no perfume at all, she decided it was time to create a solution to her own problem.

Recreation Beauty, a natural, vegan, and Australian made fragrance and beauty brand was launched in 2019 following over two years of product development, and now boasts one of the most innovative sustainability frameworks I’ve come across.

In this conversation, Nedahl shares the ways in which the media landscape has evolved across her nearly three decades in the industry and, perhaps surprisingly, the ways in which it has stayed the same, her advice for those deciding if their startup should launch wholesale or direct to consumer, and the advantages of starting a business on your own.