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Enterprise sales strategy with Aaron Mellman at Aiden Technologies

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Manage episode 355886077 series 2827714
Content provided by Intro CRM and Harris Kenny at Intro CRM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Intro CRM and Harris Kenny at Intro CRM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Aiden Technologies is a fast-growing IT automation platform that serves large enterprise companies. Aaron joins to talk about his enterprise sales and go to market strategy as the first marketing hire.

Topics include marketing with HubSpot, cold outreach, sales-marketing alignment, and more.

Aaron also talks in detail about how Aiden's sales team is structured, working with SDRs and sales reps, and sales automation.

Jump ahead with the following chapter markers:

  • (00:00) - Enterprise sales strategy with Aaron Mellman at Aiden Technologies
  • (00:28) - Enterprise sales strategy
  • (04:17) - Marketing with HubSpot
  • (07:00) - Sales-marketing alignment
  • (08:07) - Cold outreach
  • (12:57) - Positioning
  • (14:38) - Follow Aaron Mellman
  • (15:26) - Outro

Find Aaron Mellman on LinkedIn: https://www.linkedin.com/in/aaronmellman/
Learn more about Aiden Technologies: https://www.meetaiden.com/
  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 355886077 series 2827714
Content provided by Intro CRM and Harris Kenny at Intro CRM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Intro CRM and Harris Kenny at Intro CRM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Aiden Technologies is a fast-growing IT automation platform that serves large enterprise companies. Aaron joins to talk about his enterprise sales and go to market strategy as the first marketing hire.

Topics include marketing with HubSpot, cold outreach, sales-marketing alignment, and more.

Aaron also talks in detail about how Aiden's sales team is structured, working with SDRs and sales reps, and sales automation.

Jump ahead with the following chapter markers:

  • (00:00) - Enterprise sales strategy with Aaron Mellman at Aiden Technologies
  • (00:28) - Enterprise sales strategy
  • (04:17) - Marketing with HubSpot
  • (07:00) - Sales-marketing alignment
  • (08:07) - Cold outreach
  • (12:57) - Positioning
  • (14:38) - Follow Aaron Mellman
  • (15:26) - Outro

Find Aaron Mellman on LinkedIn: https://www.linkedin.com/in/aaronmellman/
Learn more about Aiden Technologies: https://www.meetaiden.com/
  continue reading

51 episodes

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