Ep 100 : Roshan Abbas on How Brands Can Tell Stories, Create Communities, Empower Creators

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

How to tell stories to understand your own thoughts, use the hero's journey, build great conversations, listen better, and pitch ideas effectively? How to use the 8-13-18-24 and 10-20-30 exercises to learn about storytelling?

How to create branded content campaigns using the power of spoken word and storytelling?

How to build communities around passion points as a long-term marketing and brand-building strategy?

How to empower creators and what is Maslow's hierarchy of creators? How can marketers get the best out of creators?

How to create online and offline brand experiences using performance and experimental art to keep stakeholders engaged?

Roshan answers the above questions and many more as he takes marketers on a journey of growing brands through storytelling, building meaningful communities and truly collaborating with creators. Roshan Abbas is a well-known Indian entrepreneur, media personality, and creative professional. He has become synonymous with creativity, innovation, and inspiration. Currently, Roshan Abbas is the Founder of Kommune India and the Founder and Managing Director of Geometry Encompass.

Roshan Abbas is versatility personified. He is an actor, TV and radio host, producer, event manager, creative director, film and theatre director, lyricist, CEO, angel investor, serial entrepreneur, author, and public speaking coach.

Connect with Roshan on Linkedin https://www.linkedin.com/in/roshan-abbas/

Personal Website https://www.roshanabbas.com

Website of Kommune https://kommuneity.com

Email him at [e-mail], [e-mail]

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index of Conversation

00:00 Preview and Introduction to Roshan Abbas

04:25 Storytelling for Business and Brands - The Need for It, Methods - The Hero's Journey

10:45 Storytelling Exercises - Lifestage Exercise 8, 13, 18, 24, Guy Kawasaki Exercise 10-20-30

15:47 Storytelling in the World of AI and ML - Chat GPT

18:25 Marketers as Culture Catchers - Be Interested or Be Interesting

19:50 Brands with Great Stories - Apple, Redbull, Facebook

24:15 Building Successful Brand Communities - Rise of a Conscious Consumer, Building the Guard Rails, Solving a Problem to Build Community

28:56 Community Building by Asian Paints

30:23 Kommune, Spoken Word - Roshan Abbas's Communities, His Journey as a Creator

37:30 The Maslow's Hierarchy of Creators

38:57 Marketers Collaborating with Creators - Getting the Best Out of Creators

43:09 Gulzar as a Creator for a Banking Client

46:14 Marketers as Creators, and Getting the Best Out of Agencies - The Need for Cultural Immersion

53:50 Experiential Marketing and Live Events in a Post-Pandemic World - Experience Economy and Young People Wanting to Live in the Moment

58:30 Roshan Abbas Faces Rapid Fire

01:01:05 Talent Show - Roshan Abbas as a Singer

01:03:50 Connect with Roshan Abbas

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

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