The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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EP160: The World according to GenZ - If you build it they will come
M4A•Episode home
Manage episode 356167527 series 2564509
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether you prefer to call them GenZ or Born Frees there’s no getting away from the fact that there are a lot of them in South Africa, and they are shaping the way we think about advertising brands and creating content.
This week on the Doc and Guru podcast we chat with Dalene Muller - Head: Media Intelligence AdSpace 24 – about the recently published AdSpace24 qualitative report on GenZ -The Real Facts.
The global resurgence of interest in qualitative research and ethnography is fuelled by the growing realisation that we need to view branding and advertising in context. Agile qualitative insights are not a substitute for big numbers, but they do go a long way towards explaining the numbers that we already have.
Bound by their compulsion to engage with social media but conflicted by their growing disconnection from these very same platforms, Born Frees in South Africa mirror many of the insights being reported about GenZ globally.
Their orientation toward brands with integrity and advertising with purpose.
A growing re-evaluation of the role of paid influencers.
The need to balance life, work and branded aspirations
There is also an undisputed desire to engage with trusted content sources and media with a conscience.
GenZ will give you their attention - BUT! You have to earn it.
Whether you call them #GenZ or #BornFree - what’s in a name? A brand by any other name would smell as sweet. Unless you live in Cape Town of course.
Join us for this week’s episode of the Doc and Guru Podcast for our conversation about The World according to GenZ.
Available #free on all your favourite listening platforms. Facebook
…
continue reading
This week on the Doc and Guru podcast we chat with Dalene Muller - Head: Media Intelligence AdSpace 24 – about the recently published AdSpace24 qualitative report on GenZ -The Real Facts.
The global resurgence of interest in qualitative research and ethnography is fuelled by the growing realisation that we need to view branding and advertising in context. Agile qualitative insights are not a substitute for big numbers, but they do go a long way towards explaining the numbers that we already have.
Bound by their compulsion to engage with social media but conflicted by their growing disconnection from these very same platforms, Born Frees in South Africa mirror many of the insights being reported about GenZ globally.
Their orientation toward brands with integrity and advertising with purpose.
A growing re-evaluation of the role of paid influencers.
The need to balance life, work and branded aspirations
There is also an undisputed desire to engage with trusted content sources and media with a conscience.
GenZ will give you their attention - BUT! You have to earn it.
Whether you call them #GenZ or #BornFree - what’s in a name? A brand by any other name would smell as sweet. Unless you live in Cape Town of course.
Join us for this week’s episode of the Doc and Guru Podcast for our conversation about The World according to GenZ.
Available #free on all your favourite listening platforms. Facebook
152 episodes
M4A•Episode home
Manage episode 356167527 series 2564509
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether you prefer to call them GenZ or Born Frees there’s no getting away from the fact that there are a lot of them in South Africa, and they are shaping the way we think about advertising brands and creating content.
This week on the Doc and Guru podcast we chat with Dalene Muller - Head: Media Intelligence AdSpace 24 – about the recently published AdSpace24 qualitative report on GenZ -The Real Facts.
The global resurgence of interest in qualitative research and ethnography is fuelled by the growing realisation that we need to view branding and advertising in context. Agile qualitative insights are not a substitute for big numbers, but they do go a long way towards explaining the numbers that we already have.
Bound by their compulsion to engage with social media but conflicted by their growing disconnection from these very same platforms, Born Frees in South Africa mirror many of the insights being reported about GenZ globally.
Their orientation toward brands with integrity and advertising with purpose.
A growing re-evaluation of the role of paid influencers.
The need to balance life, work and branded aspirations
There is also an undisputed desire to engage with trusted content sources and media with a conscience.
GenZ will give you their attention - BUT! You have to earn it.
Whether you call them #GenZ or #BornFree - what’s in a name? A brand by any other name would smell as sweet. Unless you live in Cape Town of course.
Join us for this week’s episode of the Doc and Guru Podcast for our conversation about The World according to GenZ.
Available #free on all your favourite listening platforms. Facebook
…
continue reading
This week on the Doc and Guru podcast we chat with Dalene Muller - Head: Media Intelligence AdSpace 24 – about the recently published AdSpace24 qualitative report on GenZ -The Real Facts.
The global resurgence of interest in qualitative research and ethnography is fuelled by the growing realisation that we need to view branding and advertising in context. Agile qualitative insights are not a substitute for big numbers, but they do go a long way towards explaining the numbers that we already have.
Bound by their compulsion to engage with social media but conflicted by their growing disconnection from these very same platforms, Born Frees in South Africa mirror many of the insights being reported about GenZ globally.
Their orientation toward brands with integrity and advertising with purpose.
A growing re-evaluation of the role of paid influencers.
The need to balance life, work and branded aspirations
There is also an undisputed desire to engage with trusted content sources and media with a conscience.
GenZ will give you their attention - BUT! You have to earn it.
Whether you call them #GenZ or #BornFree - what’s in a name? A brand by any other name would smell as sweet. Unless you live in Cape Town of course.
Join us for this week’s episode of the Doc and Guru Podcast for our conversation about The World according to GenZ.
Available #free on all your favourite listening platforms. Facebook
152 episodes
All episodes
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