The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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EP73: Digital Marketing Maturity with Wendy Case & Johan Walters
M4A•Episode home
Manage episode 356172994 series 2657657
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we talking to two leading South African experts Wendy Case & Johan Walters from Incubeta on the topic of digital marketing maturity. Digital Marketing Maturity is a new set of marketing capabilities which is centred around tech, data, creative, analytics and measurement. The four stages of maturity are nascent, emerging, connected and multi-moment. Companies leading the way in multi-moment marketing are better able to respond to changing market dynamics and were 2X more likely to grow their market share over a 12-month period.
In the midst of the changes taking place, there four specific accelerators that stand out as the principal drivers on the fast track to maturity today:
• Building a virtuous cycle around first-party data
• Developing a true end-to-end measurement capability across channels, using predictive models
• Setting up agile performance loops based on a test-and-learn approach
• Securing access to new skills and resources
The starting place for organizations is do the DMT online assessment to take stock of where you are in the journey and then crafting a roadmap for the future.
It’s free tool for brands: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/ Webpage · Instagram Page
…
continue reading
In the midst of the changes taking place, there four specific accelerators that stand out as the principal drivers on the fast track to maturity today:
• Building a virtuous cycle around first-party data
• Developing a true end-to-end measurement capability across channels, using predictive models
• Setting up agile performance loops based on a test-and-learn approach
• Securing access to new skills and resources
The starting place for organizations is do the DMT online assessment to take stock of where you are in the journey and then crafting a roadmap for the future.
It’s free tool for brands: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/ Webpage · Instagram Page
77 episodes
M4A•Episode home
Manage episode 356172994 series 2657657
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we talking to two leading South African experts Wendy Case & Johan Walters from Incubeta on the topic of digital marketing maturity. Digital Marketing Maturity is a new set of marketing capabilities which is centred around tech, data, creative, analytics and measurement. The four stages of maturity are nascent, emerging, connected and multi-moment. Companies leading the way in multi-moment marketing are better able to respond to changing market dynamics and were 2X more likely to grow their market share over a 12-month period.
In the midst of the changes taking place, there four specific accelerators that stand out as the principal drivers on the fast track to maturity today:
• Building a virtuous cycle around first-party data
• Developing a true end-to-end measurement capability across channels, using predictive models
• Setting up agile performance loops based on a test-and-learn approach
• Securing access to new skills and resources
The starting place for organizations is do the DMT online assessment to take stock of where you are in the journey and then crafting a roadmap for the future.
It’s free tool for brands: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/ Webpage · Instagram Page
…
continue reading
In the midst of the changes taking place, there four specific accelerators that stand out as the principal drivers on the fast track to maturity today:
• Building a virtuous cycle around first-party data
• Developing a true end-to-end measurement capability across channels, using predictive models
• Setting up agile performance loops based on a test-and-learn approach
• Securing access to new skills and resources
The starting place for organizations is do the DMT online assessment to take stock of where you are in the journey and then crafting a roadmap for the future.
It’s free tool for brands: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/ Webpage · Instagram Page
77 episodes
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