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Global Marketing Strategies for SaaS and Software

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Manage episode 356185770 series 3445242
Content provided by FastSpring. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FastSpring or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International, the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. EJ interviewed Michael about successful global marketing strategies.

Full transcript for this episode.

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 356185770 series 3445242
Content provided by FastSpring. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FastSpring or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International, the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. EJ interviewed Michael about successful global marketing strategies.

Full transcript for this episode.

  continue reading

21 episodes

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