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Online Business Systems Ep 22: Push Marketing Vs Pull Marketing
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Today you are listening to episode 22 of Online Business Systems where we will be looking at the topic “ Push Marketing Vs Pull Marketing “.
Push marketing and pull marketing, also known as brand marketing and direct marketing, will be the focus of our episode today.
The reason we are focused on this topic today is that we know that our ability to market and to do so effectively, will greatly impact the chances of success in our business.
As we stated in episode 21 of Online Business Systems “How To Craft A UVP & CVP To Attract The Right Clients and Customers” it is not the best product that wins but its the best-marketed product.
We also learned how important it was to tailor a marketing message that communicated our brand’s core values, how we are different from competitors and the other options on the market, and most importantly, how our product or service will solve our client’s or customer’s problems and the value they can expect to gain as we solve those problems.
So we know and accept that our marketing message is important but what about the media we use to promote that message and the strategy we use to make that message louder, clearer, and more widespread in our target audience?
Enter the concepts of Push Marketing and Pull Marketing, Direct Marketing, and Brand Marketing, and Inbound Marketing and Interruption Marketing.
Let us get started with an article by global marketing leader and 20 times bestselling author, Seth Godin, on the difference between marketing and promotion.
All the links to these documents, articles, posts, statistics, and research we quote, use, or mention in this episode will be posted in the show notes if you are listening to our podcast online and in the episode description if you’re watching on youtube or our platform at watch.zeilhan.com or podcast.zeilhan.com
Let us dive right in and learn more about building a
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