Ep. 2 // A Brief Battle
Manage episode 357094594 series 3454823
Ah, the almighty Brief. We bow before its importance. We cringe at its construction. We debate its merits, we challenge its purpose and we sure as hell acknowledge its divisive nature.
Without a brief, there’s no compass. But it has to be a good brief—one that informs, but doesn’t constrain. And therein lies the rub—and the conversation.
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