#51: How "Wild" Natural Deodorant took over the UK Market in One Year with Charlie Bowes-Lyon (co-founder of We Are Wild)

START UP. START NOW.

Wild is the UK’s first refillable plastic-free deodorant. Charlie Bowes-Lyon is a serial entrepreneur with a background in marketing, particularly focused on sustainable businesses. He co-founded Wild and runs their tech and marketing departments since launch.

Wild sells sustainable, natural personal care products that are stylish, convenient, effective and reinvent how we think about everyday bathroom products.

Launched in April 2020, Wild has a wide range of natural deodorants available on wearewild.com or in stores such as Sainsbury's, Boots and Waitrose.

Wild’s products are made using natural ingredients and aim to remove single-use plastic waste from the bathroom. They are also vegan friendly and never tested on animals. With over 80 tonnes of plastic waste saved and 200,000+ trees planted around the world, Wild's mission to make the bathroom a more planet friendly place is only just beginning.
Listen in to find out more about Charlie's journey to starting his business, viral marketing, fundraising and how they went about creating the UK’s first refillable plastic-free deodorant.
Find out more about Charlie Bowes-Lyon via: LinkedIn.
Find out more about We Are Wild via: website, Instagram, TikTok and Twitter.
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