))
Earned Media: How to Stand Out Like You Deserve
Manage episode 357410212 series 2993761
Content provided by Claire Bahn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claire Bahn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why is it so hard to get press coverage these days? The world of PR is changing. The process for getting earned media is different from what it was ten years ago. In this video, we discuss what the Press looks for when selecting their coverage and what you can do to score your earned media.
Which of these pitching tips will you put into practice first? Share your thoughts in the comments!
Guest Bio:
About the Guest:
Kristin Marquet is the Founder of Marquet Media, Editor-in-Chief, and the creative director for the award-winning PR firm, Creative Development Agency. She has attended MIT and Boston University and holds degrees in literature and Marketing/Public Relations. She has contributed to Forbes.com, Entrepreneur.com, and NYDailyNews.com.
Twitter - https://twitter.com/kristinmarquet?lang=en
IG - https://www.instagram.com/femfounder/?hl=en
Website - https://www.marquet-media.com/about-us
Before you start launching any public relations campaigns there are a few details that need to be ironed out first. Without an established brand, public relations will do you little good.
Here are some popular questions about establishing your brand with quality public relations campaigns:
How do you build a personal brand for yourself when you’re not yet an expert in your field or industry?
How long should it take before you see your first press feature?
When does publishing a book make the most sense?
KEY TAKEAWAYS COVERED IN THE PODCAST
● The Public Relations industry is largely broken
● Publishing a book will not make you wealthy
● Your content is the building material of your brand
● It’s normal to feel overwhelmed by options
As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:
Make your mistakes early on before you gain a huge audience. Knowing where to start is far more important than seeing rapid results. If you know where to focus (on quality, not quantity) you set yourself up to be aligned with micro-influencers and values that legitimately lead to sustained growth and an engaged audience.
What steps can you take today that will set up your business for effective PR in the future? What is the most important and what do you think is distracting you?
------------------------------------------------------------------------
00:00 Intro
00:55 The Cornerstone of Publicity Campaigns
03:00 Getting started
07:55 A realistic timeline for beginners
10:58 Why the Field of PR is "broken"
13:10 The truth about writing a book
15:50 Why writing a book won't make you rich
17:25 How to use a book to build your business
20:12 Publishers' standards are Higher than you think
24:35 How have things changed in PR?
26:47 Leveraging Micro-Influencers
30:35 Know Your Audience
32:10 The consequence of skipping your talking points
------------------------------------------------------------------------
About the Guest:
Kristin Marquet is the Founder of Marquet Media, Editor-in-Chief, and the creative director for the award-winning PR firm, Creative Development Agency. She has attended MIT and Boston University and holds degrees in literature and Marketing/Public Relations. She has contributed to Forbes.com, Entrepreneur.com, and NYDailyNews.com.
Connect with Kristin:
Twitter - https://twitter.com/kristinmarquet?lang=en
IG - https://www.instagram.com/femfounder/?hl=en
Website - https://www.marquet-media.com/about-us
For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass
Listen to the Podcast here:
https://player.captivate.fm/episode/71360a18-b58e-44ba-ba7a-23bcdc6008ac
For More Personal Branding Tips Check-Out:
✅ The 3 A's of Personal Branding
https://youtu.be/6pG9MgvNoJI
✅ Podcast Tips for Host and Guest
https://youtu.be/6u_NBpbCe2c
✅ Why Personal Branding is Important for Your Career Advancement
https://youtu.be/35dy_4XOn7g
✅ Common Myths and Mistakes of Digital marketing
https://youtu.be/tCSHmVyq6fM
Let’s connect on LinkedIn!
https://www.linkedin.com/in/clairebahn/
Follow me on Instagram!
https://www.instagram.com/clairebahn/
Say hello on Twitter!
https://twitter.com/clairebahn
About Claire Bahn
Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.
For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.
Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.
#personalbranding #personalbrandingtips #CEObranding #marketingagency #earnedmedia #earnedmediaexplained #earnedmediacoverage #earnedmediastrategy
#earnedmediaexamples #earnedmediaideas
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
78 episodes
Share
