Go offline with the Player FM app!
Leveraging CTV in the Auto Aftermarket Industry
Manage episode 358054765 series 3357682
CTV is becoming an increasingly popular channel for marketers of all industries. Unlike traditional TV advertising, CTV advertising allows for precise targeting and attribution. Marketers in the auto aftermarket industry are using this valuable channel to increase customer acquisition and engage their existing customers. Learn how CTV is in the works for TBC Corporation from our guest speaker, John Williamson, Chief Digital & Technology Officer.
126 episodes
Manage episode 358054765 series 3357682
CTV is becoming an increasingly popular channel for marketers of all industries. Unlike traditional TV advertising, CTV advertising allows for precise targeting and attribution. Marketers in the auto aftermarket industry are using this valuable channel to increase customer acquisition and engage their existing customers. Learn how CTV is in the works for TBC Corporation from our guest speaker, John Williamson, Chief Digital & Technology Officer.
126 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.