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Why Content Marketing Matters

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Manage episode 358686720 series 2993761
Content provided by Claire Bahn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claire Bahn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Have you ever heard someone say, “Blogging is Dead”? This is flat-out untrue. Here is why:

It all comes down to how you use content marketing. Chances are, you googled something today. Google is one of the most powerful search engines out there, and it rewards written content. If you want Google to point audiences and prospective clients your way, you must embrace content marketing.

In this video, I explain the 3 Pillars of Content Marketing, how to use Content Batching to make your life easier, and how to gauge the value of the content you share with your audience.

Which of the 3 Pillars will you use first? Share your thoughts in the comments!

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

Listen to the Podcast here:

https://player.captivate.fm/episode/71360a18-b58e-44ba-ba7a-23bcdc6008ac

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#contentmarketing #contentmarketingtips #contentmarketingstrategy #contentmarketingexamples #contentmarketingpillars #contentmarketingplan #personalbranding #personalbrandingtips #CEObranding #marketingagency #earnedmedia #earnedmediaexplained #earnedmediacoverage #earnedmediastrategy


This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
  continue reading

78 episodes

Artwork
iconShare
 
Manage episode 358686720 series 2993761
Content provided by Claire Bahn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claire Bahn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Have you ever heard someone say, “Blogging is Dead”? This is flat-out untrue. Here is why:

It all comes down to how you use content marketing. Chances are, you googled something today. Google is one of the most powerful search engines out there, and it rewards written content. If you want Google to point audiences and prospective clients your way, you must embrace content marketing.

In this video, I explain the 3 Pillars of Content Marketing, how to use Content Batching to make your life easier, and how to gauge the value of the content you share with your audience.

Which of the 3 Pillars will you use first? Share your thoughts in the comments!

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

Listen to the Podcast here:

https://player.captivate.fm/episode/71360a18-b58e-44ba-ba7a-23bcdc6008ac

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#contentmarketing #contentmarketingtips #contentmarketingstrategy #contentmarketingexamples #contentmarketingpillars #contentmarketingplan #personalbranding #personalbrandingtips #CEObranding #marketingagency #earnedmedia #earnedmediaexplained #earnedmediacoverage #earnedmediastrategy


This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
  continue reading

78 episodes

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