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Episode 3-Navigating the Legal Landscape of Email Marketing
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In this episode of Not So Risky Business, we dive deep into the legal requirements and best practices for email marketing, covering essential regulations such as the CAN-SPAM Act, FTC advertising and marketing guidelines, and more. Don't miss this crucial discussion to protect your online business from potential pitfalls and ensure compliance with the law!
Here are the talking points for this episode:
- Introduction and welcome
- Importance of email marketing
- CAN-SPAM Act
- Opt-out requirements
- Wireless device opt-in requirements
- Disclosures
- Conclusion
Resources Mentioned:
- CAN-SPAM Act: A Compliance Guide for Business (FTC)
- Advertising and Marketing on the Internet: Rules of the Road
- GDPR Compliance for Email Marketing: [Link]
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