2. How to target your customer? Getting Clear on Customer

2P1J - 2 Paths 1 Journey

In this episode, we discuss the importance of knowing your customers, and how to interact with them to provide the best experience possible.

Find us at www.2p1j.com or email [e-mail]

Here are the key points we cover:

Who are our customers? Or Who are our listeners? We define our listeners as business owners seeking valuable insights and practical strategies to help grow and improve their businesses.

Give an overview of your experience. Our hosts share their wealth of knowledge and experience in the business world to help listeners better understand how to connect with their customers.

Knowing who your customer isn’t. Sometimes it's just as important to know who your customer isn't, in order to avoid wasting resources targeting the wrong audience.

Knowing how to interact with your customer (how, when and where). It's crucial to understand the best ways to communicate with your customers, whether it's through social media, email, or face-to-face interactions.

How to source them, talk to them, process them. We discuss effective methods for finding and engaging with your ideal customers, and how to streamline your sales process to create a positive customer experience.

How do you define the Ideal customer in 25 words or less? Our ideal customer is a current business owner looking to learn from other people's experiences.

What is the customer journey, and what is a customer persona? We break down the concepts of customer journey and customer persona, and explain how they can help you better understand and serve your customers.

Timepoor? Entertained while they learn? Want to learn but not boring? We discuss the importance of understanding your customers' needs and tailoring your offering to meet those needs.

Why is this important? FOCUS. We emphasize the importance of staying focused on your ideal customer in order to provide the best possible service and achieve your business goals.

MVP, Market Segmentation, Total Addressable Market. We dive into these important concepts and explain how they can help you better understand and connect with your customers.

Tailor your offering to your customer. We discuss the importance of customizing your products and services to meet the specific needs of your customers.

Where you advertise. We explore the different advertising channels available and how to choose the best ones to reach your target audience.

Think like your customer. We emphasize the importance of putting yourself in your customers' shoes in order to better understand their needs and provide the best possible experience.

Overall, this episode of 2P1J provides valuable insights and practical strategies for understanding and connecting with your customers. Whether you're a seasoned business owner or just starting out, there's something here for everyone. So tune in while travelling to work, exercising, household chores, or travelling during work. Listen in the car or with headphones, as we keep you entertained while you learn.

Produced By The Podcast Boss