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#45 How To Give Nostalgic Brands a New Life With Alicia Mosley From Ferrero (Keebler)

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Manage episode 360108163 series 3462097
Content provided by Paula Bellenoit and American Bakers Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Bellenoit and American Bakers Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alicia Mosley, Vice President of Marketing at Ferrero manages the Keebler Cookies, Cones and Crusts branded portfolio. We talk with her about how to give nostalgic brands a new life, the importance of partnerships, her professional journey, lessons learned along the way, and more.

With special guest:

Alicia Mosley, Vice President of Marketing, Ferrero

  continue reading

79 episodes

Artwork
iconShare
 
Manage episode 360108163 series 3462097
Content provided by Paula Bellenoit and American Bakers Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Bellenoit and American Bakers Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alicia Mosley, Vice President of Marketing at Ferrero manages the Keebler Cookies, Cones and Crusts branded portfolio. We talk with her about how to give nostalgic brands a new life, the importance of partnerships, her professional journey, lessons learned along the way, and more.

With special guest:

Alicia Mosley, Vice President of Marketing, Ferrero

  continue reading

79 episodes

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