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Content provided by Pru Chapman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pru Chapman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep 68. KeepCup | Achieving Sustainable Behaviour Change through Purposefully Simple Design, Becoming One of Australia's First B-Corps, Balancing Global Expansion with Australian Manufacturing
Manage episode 360388782 series 2852233
Content provided by Pru Chapman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pru Chapman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Abigail Forsyth is the co-founder and managing director of the industry-leading brand KeepCup. Since launching the world’s first barista-standard reusable cup in 2009, KeepCup is now embraced by reusers all over the world, diverting millions of single-use cups each and every day.
KeepCup is committed to better business and is certified B Corp, a 1% for the Planet member, and is committed to becoming carbon neutral by 2025. The business has offices and warehouses in Australia and the UK, and set up hub operations in the USA to service growing consumer demand in over 76 countries around the world
Mentioned in Conversation:
How the original design of the KeepCup was purposefully simple and similar to disposable cups to remove barriers to behavior change toward sustainability
Growth of the KeepCup business, which started as a family affair and quickly expanded to offices in the UK, US, and Australia
The decision to keep manufacturing in Australia and the UK, while having to offshore some products due to a lack of local production
The rise of purpose-led businesses and business for good is becoming a popular trend, especially with the emergence of Gen Z as consumers
Challenges in staffing a fast-growing business and the power in building a structured leadership team.
Want to learn more?
To learn more about how our work and programs can support you come and say hi over at Owners Collective!
See Our Business Growth Programs Here
Links
Owners Collective Website
Owners Collective Instagram
Pru on LinkedIn
94 episodes
Share
Manage episode 360388782 series 2852233
Content provided by Pru Chapman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pru Chapman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Abigail Forsyth is the co-founder and managing director of the industry-leading brand KeepCup. Since launching the world’s first barista-standard reusable cup in 2009, KeepCup is now embraced by reusers all over the world, diverting millions of single-use cups each and every day.
KeepCup is committed to better business and is certified B Corp, a 1% for the Planet member, and is committed to becoming carbon neutral by 2025. The business has offices and warehouses in Australia and the UK, and set up hub operations in the USA to service growing consumer demand in over 76 countries around the world
Mentioned in Conversation:
How the original design of the KeepCup was purposefully simple and similar to disposable cups to remove barriers to behavior change toward sustainability
Growth of the KeepCup business, which started as a family affair and quickly expanded to offices in the UK, US, and Australia
The decision to keep manufacturing in Australia and the UK, while having to offshore some products due to a lack of local production
The rise of purpose-led businesses and business for good is becoming a popular trend, especially with the emergence of Gen Z as consumers
Challenges in staffing a fast-growing business and the power in building a structured leadership team.
Want to learn more?
To learn more about how our work and programs can support you come and say hi over at Owners Collective!
See Our Business Growth Programs Here
Links
Owners Collective Website
Owners Collective Instagram
Pru on LinkedIn
94 episodes
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Similar to One Wild Ride with Pru Chapman
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continue reading
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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