Create a Killer Product: Experiments, User Research, and Product-Led Growth with Hootsuite Henning Heinrich

Growth Leap

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1+ y ago 38:18

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In our latest podcast episode, we had a blast chatting with Henning Heinrich, a seasoned product growth expert who's driven millions in incremental revenue for companies across the globe. As the Group Product Manager at Hootsuite, Henning knows a thing or two about creating disruptive and meaningful products.
Product-led growth is all about putting the product front and center of your growth strategy. This means creating a product so damn good that customers will want to shout it from the rooftops and bring their friends along for the ride. It's all about using data, feedback, and experimentation to inform product development and drive growth.

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Chapters

1. Henning's background (00:00:00)

2. Differences between growth marketing and product growth (00:03:20)

3. Developing good habits in growth marketing (00:04:09)

4. Process of implementing growth frameworks (00:05:53)

5. Prioritization and Delivery (00:08:03)

6. Quantifying the Problem (00:08:51)

7. Activation and Monetization (00:09:30)

8. Frameworks for Opportunity Sizing (00:11:27)

9. User Research (00:14:44)

10. Google Glasses, Toothbrush in your Ear, and Innovation (00:16:15)

11. Talking to Customers (00:17:20)

12. Experiments and Hypotheses (00:19:45)

13. Finding the Winning Formula (00:24:09)

14. Being Data Informed (00:24:55)

15. Specialties in Product Management (00:28:00)

16. Product Led Pipeline (00:29:20)

17. Different mechanisms for product acquisition (00:32:13)

18. Different mechanisms for product acquisition (00:34:16)

19. Exciting developments at Hootsuite (00:35:00)

20. Conclusion (00:36:28)

35 episodes

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