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The CMO's Guide to China Marketing, Episode 1: WeChat Fundamentals
Manage episode 361002385 series 3468438
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We are beyond excited to bring you the very first episode of The CMO's Guide to China Marketing.
To kick this series off, Mike and Steven discuss some of the latest news stories and trends in China marketing, before taking you on a practical deep dive into the ubiquitous China app, WeChat.
If you are an international CMO with an eye on the China market or thinking about how best to launch your brand in China, The CMO's Guide to China Marketing is the podcast for you.
Chapters
1. The CMO's Guide to China Marketing, Episode 1: WeChat Fundamentals (00:00:00)
2. China Dumplings: What's been happening recently? (00:00:42)
3. The CMO Cheatsheet - WeChat Fundamentals (00:09:23)
4. 5 Things CMOs Need to Know to be Successful on WeChat (00:18:17)
43 episodes
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