[37] Awet Woldegebriel: "In one second, I learned about the fragility of life."

The Entrepreneur Next Door 🏡

As a society flooded by images and new stories, we’ve become numb to tragedies here and abroad; a Tesla commercial follows a CNN coverage of thousands of refugees living in sub-standard conditions, or a new record of Covid deaths followed by a BOGO (Buy One Get One) free commercial.
We may feel a tang of emotion, yet, we can’t help ourselves to be numb.
This podcast is about hope and a salute to the few who decide to act and make a difference.
Meet Awet, whose experiences have shown him how fragile and challenging life can be: As an eight-year-old refugee in war-torn Ethiopia to overcoming language barriers, academic struggles, racism (“I learned what it means to be a black man in America. Coming from Africa, being black was something I never thought about. Race was not something you think about.” ) to how he makes a bold decision to make a difference in other people’s lives.
Awet’s father, the most inspiring figure in his life, made a successful living as a tailor. His mantra to his son has been, “Always look out for people with greatness in their hands.”
While witnessing the devastating impact of the pandemic on the fashion industry, leaving thousands of workers jobless, Awet starts a fashion business, Awet New York, to provide life-changing income to garment workers in New York City.
Listen to Awet's inspirational journey and learn:

• The mindblowing creative and courageous way Awet fights against teachers who told the only black student in their school "he couldn't handle advanced placement classes."
• How a job with Coca-Cola helped Unicef deliver urgent help to needy children in remote locations
• How Awet breaks into the highly competitive fashion business in the middle of a devastating pandemic
• Why did people lineup 'around the block" to buy hoodies
• Awet's surprising pricing strategy
• How a fishing trip propels Amet from an unknown brand to almost instant success
• Why people supporting his cause was not enough, and what did Awet do to ensure his new brand would spread organically

Checkout Awet's line here: https://awetnyc.com/
Follow Amet on LinkedIn and all other social media platforms:
https://www.instagram.com/awetnyc/
https://twitter.com/AwetNyc
https://www.facebook.com/AwetNewYorkCity
https://www.linkedin.com/in/awetgw/