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Shoppertainment: The rise of livestreaming commerce
Manage episode 361496941 series 2910458
Shoppertainment is seen as a more authentic form of advertising, as it provides a personal touch and allows businesses to interact with consumers in real time, according to an expert.
In this B-Side episode, Pierre Faucher, country manager of Intrepid Philippines, talks to reporter Patricia Mirasol about the opportunities in shoppertainment.
Recorded remotely on April 18, 2023.
207 episodes
Manage episode 361496941 series 2910458
Shoppertainment is seen as a more authentic form of advertising, as it provides a personal touch and allows businesses to interact with consumers in real time, according to an expert.
In this B-Side episode, Pierre Faucher, country manager of Intrepid Philippines, talks to reporter Patricia Mirasol about the opportunities in shoppertainment.
Recorded remotely on April 18, 2023.
207 episodes
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