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Shoppertainment: The rise of livestreaming commerce
Manage episode 361496941 series 2910458
Content provided by BusinessWorld. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BusinessWorld or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Shoppertainment is seen as a more authentic form of advertising, as it provides a personal touch and allows businesses to interact with consumers in real time, according to an expert.
In this B-Side episode, Pierre Faucher, country manager of Intrepid Philippines, talks to reporter Patricia Mirasol about the opportunities in shoppertainment.
Recorded remotely on April 18, 2023.
207 episodes
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Manage episode 361496941 series 2910458
Content provided by BusinessWorld. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BusinessWorld or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Shoppertainment is seen as a more authentic form of advertising, as it provides a personal touch and allows businesses to interact with consumers in real time, according to an expert.
In this B-Side episode, Pierre Faucher, country manager of Intrepid Philippines, talks to reporter Patricia Mirasol about the opportunities in shoppertainment.
Recorded remotely on April 18, 2023.
207 episodes
All episodes
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Similar to BusinessWorld B-Side
Our weekly podcast from Politics Home discussing all the ups and downs in Westminster. Please subscribe and share - and keep up with all the latest news on PoliticsHome.com. Got a question for the team? news@politicshome.com.
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continue reading
Join Larry Mantle weekdays for lively and in-depth discussions of Los Angeles and Southern California news, politics, science, entertainment, the arts and more. More AirTalk at www.kpcc.org.
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continue reading
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Podcast by Chapo Trap House
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