The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How to Attribute B2B Marketing Activities to Revenue with Steffen Hedebrandt
MP3•Episode home
Manage episode 361546624 series 3470104
Content provided by Aaron Zakowski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Zakowski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights: • Steffen shares what he has learnt from working with various B2B companies (0:36) • How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31) • The importance of properly evaluating B2B attribution insights (5:03) • How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32) • Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30) • How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38) • Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14) • The biggest attribution problem B2B companies face and how to solve it (27:17) • Why he has stopped grouping customers in funnels (28:26) • Using Linkedin to run account based and role based retargeting ads (31:32) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-marketing-attribution-steffen-hedebrandt-dreamdata/
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continue reading
45 episodes
MP3•Episode home
Manage episode 361546624 series 3470104
Content provided by Aaron Zakowski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Zakowski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights: • Steffen shares what he has learnt from working with various B2B companies (0:36) • How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31) • The importance of properly evaluating B2B attribution insights (5:03) • How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32) • Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30) • How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38) • Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14) • The biggest attribution problem B2B companies face and how to solve it (27:17) • Why he has stopped grouping customers in funnels (28:26) • Using Linkedin to run account based and role based retargeting ads (31:32) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-marketing-attribution-steffen-hedebrandt-dreamdata/
…
continue reading
45 episodes
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