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9 - How To Rebrand A Hotel with Tobias Koehler from Big MAMA Hotels and Sonja Kröll from Studio Formfrage
Manage episode 361547155 series 3470114
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Where do you even start with the huge task of rebranding a hotel and how can you balance the ever-important expectations of your staff, owners, C-suite and guests? In this episode of The Hotel Marketing Show, we talk with Tobias Koehler, Chief Commercial Officer at Big MAMA Hotels and Sonja Kröll, Brand Strategist and Co-founder of Studio Formfrage about the recent rebranding of Big MAMA Hotels. From selecting an agency partner to sharing the new direction with stakeholders to maintaining the brand identity once it's rolled out, find out just how the team at Big MAMA approached this rebrand and hear how they overcame the challenges they faced.
Check out the Big MAMA website: https://www.bigmamahotels.com/
Find out more about Sinus-Milieus: https://www.sinus-institut.de/en/sinus-milieus/sinus-milieus-germany
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