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The Wild World of Marketing to Parents with Julian Franklin
Manage episode 361667572 series 3432636
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Julian has some of the most diverse career experiences you might find from a marketer including starting in sports with a 7 year run at the Toronto Blue Jays. This was followed by time running sponsorships at Weston Foods out of Canada that included his leadership as a sponsor of the 2010 Olympic Winter Games in Vancouver. He then spent an accomplished 10 year career at Kraft Heinz including stints running shopper teams, consumer engagement, and as the portfolio lead on sports & entertainment partnerships, negotiations, and retail activations including the NHL, MLS, Stephen Curry, WWE, USA Hockey, Chicago Blackhawks, Los Angeles Kings, among others. Julian spent 2 years as Managing Director of Geometry Global in Toronto. He also started his own marketing company, Franklin Management, and served as President for over 3 years, prior to taking on his current role as VP of Partnership Development & Strategy for Maple Leaf Sports & Entertainment. Julian somehow finds time to be a family man who takes great pride in his kids and family.
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